Developing Social Media Content

A post catches your eye in your feed. The format is clever, the idea sticks with you, and you find yourself wondering: Could this work for our brand too?

Instead of saving the idea somewhere and starting from scratch later, bring your AI Agent into the creative conversation. Together, you can explore what makes the trend or example work and how to turn it into an original post that fits your brand, from the first spark to the draft.

Great for marketing teams that want to turn trends and inspiration into on-brand social content.

The problem

Inspiration often finds you in passing: a meme, a video format, a carousel, or a post with an unexpected opening. But there are a few questions between "I like this" and "This feels right for us": What makes the example effective? Is the trend relevant to our audience? What message could we share with it, and how do we avoid simply copying a template?

At the same time, the post needs to fit the channel and the brand. If you have to sort through all these questions from scratch each time, the idea can quickly fall by the wayside.

1. What this use case does

The agent becomes a creative sounding board for social media content. You bring an observation, an example, or a topic, and the agent helps you develop it into an idea that fits.

It can:

• Put inspiration into context: It identifies the format, opening, or storytelling idea behind your example, and asks follow-up questions if it needs more information.

• Check whether it fits your brand: It helps you consider whether and why the idea works for your audience, tone of voice, and goals. If it isn't a good fit, it suggests an alternative rather than adopting the trend at all costs.

• Develop original ideas: It applies the underlying principle to your topics and suggests different creative directions instead of simply recreating the example.

• Develop the post: It turns the idea you choose into a draft for the channel you have in mind, with an opening, key message, and suitable ending, for example.

• Refine it together: You can adjust the tone, perspective, length, or format through conversation until the draft is ready for editorial review.

You decide which idea to pursue. Fact-checking, rights checks, final approval, and publication remain your and your team's responsibility.

2. How to use it

You don't need a finished brief to get started. Maybe you've just seen a post that gave you an idea. Share the link, a screenshot, or a short description with your agent and tell it what caught your attention. If it can't open or analyze the example, describe the key elements directly in the chat.

Here's what your workflow together could look like:

1. Share your inspiration: Show the agent the example and explain what stands out to you, such as the humor, the format, or the way it tells a story about a problem.

2. Add context: If you know them, share the channel, your audience, and the goal of the post. Relevant information about your brand and products helps the agent find an angle that fits. If something important is missing, ask it to follow up with you.

3. Discuss the trend and brand fit: The agent describes the principle behind the example and considers whether it makes sense for your brand and audience. It can also explain what you might want to do differently.

4. Choose a direction: Ask it to suggest several original approaches, then decide which idea you want to develop further.

5. Develop and review a draft: The agent creates a post or concept for the format you chose. Give feedback, check claims and rights, and review the draft with your team before publishing.

Example prompt:

Hey Agent, I saw this post and like the way it humorously takes on an everyday problem. Let's develop something along those lines that fits our brand. Here's the link or a short description: [add example]. The post is for [channel] and should appeal to [target audience]. What makes the idea work, does it fit us, and what three original approaches could we develop from it? Ask me if you're missing any important context.

You can also get started without a specific example. Describe a format or trend you've noticed and ask the agent to help you find ways to connect it to your brand. Whether it can research current trends or linked content itself depends on the access it has. Otherwise, provide the relevant information and sources.

3. How to set it up

Create your own AI Agent and give it the context it needs to make relevant suggestions:

• Brand and tone of voice: What does your brand stand for? How does it sound, and what definitely doesn't fit?

• Audiences and channels: Who do you want to reach, and on which channels? Add any details about what matters to you on those channels.

• Topics and examples: Which topics do you want to focus on? Your own approved posts can serve as a guide to your style and quality.

• Ways of working and boundaries: The agent should first put inspiration into context, question whether it fits the brand, and suggest original ideas. It should ask when context is missing, never make up facts, and never publish anything on its own.

Example agent instruction:

You're my creative sounding board for social media. Help me turn inspiration, trends I've noticed, and my own topics into content that fits our brand, audience, and the relevant channel. First, identify the principle behind an example and check whether it makes sense for us. Suggest several original ideas without recreating the example. Ask me if you're missing important context or can't analyze a link. Only develop a concrete draft after I've chosen an idea. Flag any claims that haven't been checked, and leave fact-checking, rights checks, and publication to the team.

Test the agent with a specific example of inspiration, and adjust its instructions if the suggestions don't sound like your brand yet.

Learn more about setting up your own AI Agents