Create blog posts with the right context

Turn a topic into a first draft that follows your guidelines, so you have more time to focus on perspective and polish.

Great for content teams that regularly prepare blog posts.

The problem

You have a topic, but you need to gather the right tone, structure, and relevant information from scratch for every draft.

1. What this use case does

The agent researches and drafts an article based on the brief you provide and the sources it can access. It follows your saved guidelines for structure and style. An additional skill can capture what your blog posts sound like, which storytelling approaches might work, and what to check during quality review.

Before writing, the agent can suggest different narrative perspectives and help you choose the right angle. That way, you can decide how to approach the topic first, then get a draft that follows that direction. Claims and sources still need editorial review.

2. How you can use it

Provide the topic, target audience, key message, and relevant context documents. The agent can first recommend suitable storytelling archetypes and angles, such as an explanatory perspective or a focus on a specific challenge. Choose a direction and use the resulting draft as a starting point for your editorial review.

Example prompt:

I want to create a blog post on this topic for the specified target audience. First, suggest suitable storytelling archetypes and a possible angle. After I choose one, create a draft based on the information provided and our tone of voice, and flag any open factual questions.

3. How to set it up

Create an agent and describe its task: it should use briefs and accessible sources, suggest suitable narrative perspectives, and create a draft after you choose one.

Add skills for reusable editorial guidelines. For example, you can specify:

• Tone of voice and target audience: What does your brand sound like, and who are your articles for?

• Storytelling: Which archetypes or narrative perspectives should the agent suggest? How should it agree on the angle with you before writing?

• Structure and quality: What elements help your readers, and how should examples, sources, and open factual questions be handled?

Provide relevant context documents, such as your style guide and a sample article. Enable available research tools if needed. Make sure you only use information approved for the published text. Check the facts, sources, and tone of voice before publishing.

Learn more about setting up your own AI agents